Turn Instagram interest into booked clients — automatically.
If you are a coach, consultant or advisor who use social media to grow your business, these DM automation templates will help you to turn interest into booked clients, automatically.
Because your leads are there, they are just not ready to reach out to you.
Not because they are not interested, but because they are not ready to cold DM you.
Give them a smaller first step:
👉 Make them comment: a comment feels safe.
👉 Give them a keyword to use: a keyword reply feels casual.
👉 Ask them to react to your story: a story reaction feels like nothing at all.
… and let a DM automation handle the rest: nurturing, lead qualification, booking.
The conversation opens privately in their DMs — qualifying them, answering their questions, guiding them toward booking — without them ever feeling like they walked into a sales process.
Step 1 — Lower the first stepGive people a micro-action instead of a commitment. A keyword in a comment. A Story reply. A single word in a DM. It feels casual. Safe. Like expressing curiosity — not saying yes.
Step 2 — Catch all interestsThe moment someone takes that micro-action, something responds instantly — warm, specific, and useful. Not a generic reply. A message that asks the right question, delivers what they came for, and moves them naturally toward booking.
Step 3 — Build it once, let it run consistentlyThe system works every time — consistently, instantly, without you being involved. The lead who finds you at 11pm gets the same warm experience as the one who reaches out Monday morning.
What's inside the Starter Kit
To run these flows, you'll need a ManyChat account — plans start at $15/month after a free 14-day trial.
Lifetime access · Instant download
Each flow is built around a small first step — a comment, a reply, a click — that opens a conversation automatically.
8 plug-and-play ManyChat templates
Each flow is built around a small first step — a comment, a reply, a click — that opens a conversation automatically.
These aren't concepts. They're ready-built automation flows inside ManyChat — copy them into your account, follow the short customization guide, and they start working.
Capturing leads, delivering resources, booking calls, answering questions — automatically, 24/7, whether you're with a client, in school pickup, or asleep.
Turn every post or story into a filled webinar, automatically.
Ad spend finally turns into actual leads instead of profile visits that go nowhere.
For the moment a warm lead wants to know more — but booking a call feels like a big step.
Deliver your free video and stay top of their mind
Grow your list every time you post
Answer the questions that kill sales — before they kill the sale
Instead of a menu, this flow responds to the exact word someone types.
Stop wasting time on the wrong leads
Coaches & ConsultantsYour expertise is your product, and every post builds trust with future clients. DM automation ensures that when someone finally reaches out, they’re met instantly with a warm, on-brand response. So the interest your content creates never goes cold before you can turn it into a client.
RealtorsIn real estate, speed and relationships win deals. DM automation keeps you first to respond—whether you're in a showing or with another client. Every enquiry gets an instant, professional reply, helping you qualify leads and capture serious buyers or sellers before they move on.
Clinic Owners & TrainersYour client journey starts before the first visit. DM automation builds trust early by answering questions, easing concerns, and guiding people to the right service. By the time they book, they feel confident—and by the time they arrive, the relationship has already begun.
Everything you need to drive the right people into your flows from day one.
The 8 templates are just the beginning.
5 ebooks to help you get the most out of your new system, we've included five bonus guides — each one focused on a different piece of the puzzle: write better DMs, create content that converts, drive the right people into your flows.
How to write DM messages that feel warm, personal, and human — even when they're automated. Four-layer message architecture, the principles that make copy convert, and six ChatGPT prompts to help you write and refine your own flow copy from scratch.
15 post formats, each with a ready-to-adapt caption template, the right keyword to pair it with, which flow it connects to, and the psychology behind why it works.
What to post, when & how often. The Rule of Three framework (Trust, Proof, Activation) and the formats that work for each post type.
Four things a keyword needs to do, the most common mistake in keyword strategy, where the keyword should live in your caption, and a reference map of which keywords work best with each of the 8 flows.
How to build a steady stream of people entering your automations, warm up an audience that isn't commenting yet, what to do with old posts that are still getting traction.